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Loretta Tam, PhD

 

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Loretta Tam, PhD

 

  • Home
  • About
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    • Speaking
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  • …  
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Cultural Matters :: Working Across Cultures

Cultural Matters :: Working Across Cultures

Advice and courses on intercultural communication and inclusion
For entrepreneurs, NGOs, and corporate clients

SERVICES:
- Cultural Insights
- Intercultural Communication Training
- DEI (Diversity, Equity, and Inclusion) Training
- Organisational Culture Audit

TARGET MARKETS:
Sinophone (Chinese-speaking) & Anglophone (English-speaking)
More Details

Understanding culture is pivotal to efficient management, brand positioning, and product / service design in the age of glocalisation. The rapid shift from offline to online enables you to source high calibre staff from offshore, while making your products / services readily available to a multicultural clientele. What's the shared secret behind the success of both MNCs and small-but-mighty brands? They know their context well!

Formally trained as a linguist and anthropologist, Retta is an experienced copywriter and content editor for major international brands and NGOs. She is happy to share with you what works (and what doesn't work) for localising a global brand, or globalising a local one. If you are expanding your recruitment to, or marketing your products overseas but aren't sure about your cultural strategy, feel free to contact Retta and she's here to help.

  • Find Your Niche

    be a better you

    透視人生 | 逐夢同行

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Last Updated: 5 May 2025

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