Understanding culture is pivotal to efficient management, brand positioning, and product / service design in the age of glocalisation. The rapid shift from offline to online enables you to source high calibre staff from offshore, while making your products / services readily available to a multicultural clientele. What's the shared secret behind the success of both MNCs and small-but-mighty brands? They know their context well!

Formally trained as a linguist and anthropologist, Retta is an experienced copywriter and content editor for major international brands and NPOs. She is happy to share with you what works (and what doesn't work) for localising a global brand, or globalising a local one. If you are expanding your recruitment to, or marketing your products overseas but aren't sure about your cultural strategy, Retta is here to help.