Branding is key, and content is king. As an advocate of your own company or organisation, you won't want to miss the chance of promoting your products / services to the global audience online. With an ever-slimmer budget though, it's hard to generate great content in-house.
The "wow" factor doesn't always lie in virality, as the latter neither lasts nor generates consistent profits. What we truly need is a strong, clear voice with character and integrity. You (and your staff) don't have to be good writers to grow your brand's online presence. You need a hand with all those conceptual gaps and word choices and, err, typos.
Retta, a highly experienced creative (aka copywriter / editor / translator / cultural consultant / voiceover director), is here to help. Her vast clientele includes MNCs, SMEs, and NPOs looking for accuracy with balanced elegance and vividness. She specialises in through-the-line (TTL) marketing and public relations, and her recent foci have been digital copywriting and cross-platform social media strategy. Be it a budding business or a long-established brand, she's happy to contribute ideas and insights in the roles of auditor and editor.